Hierdie is die LitNet-argief (2006–2012)
Besoek die aktiewe LitNet-platform by www.litnet.co.za

This is the LitNet archive (2006–2012)
Visit the active LitNet platform at www.litnet.co.za

Sing ’it

Sing 'it | Photos: On the set of TV ad 2

Steyn du Toit - 2011-09-08

Photos: Imke van Heerden
Text: Steyn du Toit
Film and production: The Suits
Actors: Deon Lotz, Babalwa Ludidi and Bouwer Bosch

At the break of dawn on Friday the 24th of June, the LitNet project team for Sing ’it gathered at the LitNet offices for the shoot of the official advertisements/virals for LitNet and Sanlam’s new initiative, Sing ’it.

Director Derick Muller and his team from The Suits joined the LitNet team on set. The Suits are the brain behind the recent production of high-end, movie style, book trailers for NB Publishers and also renowned for their work on the POMP advertisements. 

Veteran actor Deon Lotz (Roepman and Skoonheid) is the lead in all three advertisements. The ads all contain an element of surprise - Lotz’s character never sees the artist/band until later and upon their reveal, he displays an expression of shock and confusion.

After lunchtime, the crew and team moved the set to the Sasol Museum to enact a university classroom scenario for the second advertisement. Deon Lotz played the professor and Bouwer Bosch and Babalwa Ludidi were the other lead actors. Presenters of MFM radio station pretended to be students attending a lecture. After handing in her exam paper, Ludidi’s character continues to write. When asked by the professor why she is still writing, she states that she is writing lyrics for Dans Dans Lisa, to enter for Sing ’it.  She then points to Bouwer Bosch sitting next to her.

“It was a huge honour to work with Deon Lotz! He is a very inspiring actor and very funny on set. The whole concept of Sing ’it is fresh and it is good to see that Afrikaans is promoted.” - Bouwer Bosch

The advertisements will form part of LitNet and Sanlam’s marketing campaign for Sing ’it and can be seen on MK, kykNET and online at http://singit.litnet.co.za.

All ready to go!
Derick Muller (director) needs the set to be perfect.
Getting the angle exactly right.
Bouwer Bosch from Dans Dans Lisa and the rest of the cast has some fun.
And ... action! Babalwa Ludidi
Deon Lotz plays the confused professor.
Derick Muller chats with Bouwer and Deon before the next scene.
Bouwer Bosch and Deon Lotz
Bouwer Bosch, Deon Lotz and Babalwa Ludidi
Bouwer Bosch and Deon Lotz
>>> See more pictures on Sing ’it's Facebook page.