Hierdie is die LitNet-argief (2006–2012)
This is the LitNet archive (2006–2012)
Steyn du Toit - 2011-09-08
Director Derick Muller and his team from The Suits joined the LitNet team on set. The Suits are the brain behind the recent production of high-end, movie style, book trailers for NB Publishers and also renowned for their work on the POMP advertisements.Veteran actor Deon Lotz (Roepman and Skoonheid) is the lead in all three advertisements. The ads all contain an element of surprise - Lotz’s character never sees the artist/band until later and upon their reveal, he displays an expression of shock and confusion.
After lunchtime, the crew and team moved the set to the Sasol Museum to enact a university classroom scenario for the second advertisement. Deon Lotz played the professor and Bouwer Bosch and Babalwa Ludidi were the other lead actors. Presenters of MFM radio station pretended to be students attending a lecture. After handing in her exam paper, Ludidi’s character continues to write. When asked by the professor why she is still writing, she states that she is writing lyrics for Dans Dans Lisa, to enter for Sing ’it. She then points to Bouwer Bosch sitting next to her.
“It was a huge honour to work with Deon Lotz! He is a very inspiring actor and very funny on set. The whole concept of Sing ’it is fresh and it is good to see that Afrikaans is promoted.” - Bouwer Bosch
The advertisements will form part of LitNet and Sanlam’s marketing campaign for Sing ’it and can be seen on MK, kykNET and online at http://singit.litnet.co.za.