Hierdie is die LitNet-argief (2006–2012)
This is the LitNet archive (2006–2012)
Imke van Heerden - 2011-09-07
Photos: Imke van Heerden
Director Derick Muller and his team from The Suits joined the LitNet team on set. The Suits are the brain behind the recent production of high-end, movie style, book trailers for NB Publishers and also renowned for their work on the POMP advertisements.
Veteran actor Deon Lotz (Roepman and Skoonheid) is the lead in all three advertisements. The ads all contain an element of surprise - Lotz’s character never sees the artist/band until later and upon their reveal, he displays an expression of shock and confusion.
Shot in the LitNet office in Stellenbosch, the first advert reveals an office scene displaying an ‘office nerd’ (Donnelly) supposedly working late. A colleague (Lotz) walks by and enquires about his late hours at the office, to which he responds that he is in fact writing lyrics for Jax Panik, to enter for Sing ’it. Jax Panik is also sitting with him in the office.